OLA expanding its business in Australia? OLA Cabs.
Indian based taxi archivist, Ola mounted and ready to go international with the start of its functioning in Australia soon in the ola cab business in Australia in coming weeks, a step that will further intensify its battle with its very well-known competitor the US-based taxi provider Uber.
The Softbank-backed firm is now recruiting and onboarding private hire vehicle holders onto its Ola platform in the main areas of Sydney, Melbourne, and Perth.
Ola also expressed in a statement that “Ola’s primary competitor in the Australian market would be US-based Uber.” The companies are already in an intense neck to neck battle for leadership in the cab scene in the Indian market.
This ride-hailing company has announced its particular introductory entry into foreign territory with a sudden incursion into the Australia market.
OLA Cab Business in Australia
The seven-year-cab providing services firm added that the company aims to “create a high-quality and affordable travel experience for citizens” with a “strong focus on driver-partners and the community at large” The company also declared about their start on-boarding private hire vehicles (PHVs) and driver-partners.
The cab operations by the US-based Uber began in Australia in the mid-winter times of 2012 and is currently running in 19 Australian cities which includes the major cities of Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra.
Founded in 2011 by the Indian duo Bhavish Agarwal and Ankit Bhati the present CEO AND CTO respectively of the firm. Ola in India has over 125 million users and more than one million driver-partners across 110 cities on its platform. On an aggregate basis, the Bengaluru-based company provides as many as a billion rides and annually, through its platform.
The Ola co-founder and CEO Bhavish Aggarwal said in a statement on ola cab business in Australia:-
“We are very excited about launching Ola in Australia and see immense potential for the ride-sharing ecosystem which embraces new technology and innovation,”
However, Ola was a little secretive about when correctly it will start operating and also did
The Australian territory will also see Ola facing its familiar competitor, Uber (as presently in India). Both the taxi-service providers have been engaged in a fiercely competitive battle in the Indian market. However, this time there is a common trait in both the players, as SoftBank is declared to be one of the investors in both these companies as the single, shareholder. Ola and Uber share two investors in common — Didi and SoftBank.
Late last year, Ola raised $1.2 billion in funding from Japanese conglomerate SoftBank.Bhavish Aggarwal, Co-founder, and CEO of Ola confirmed the move ola cab business in Australia, saying the team is excited about the launch of Ola in Australia and sees immense potential for the ride-sharing ecosystem in the region.
It is believed that Ola’s investor and Chinese cab-hailing giant, Didi Chuxing, wants the company to capture a broader in a massive global market than just India. Then an ola cab business in Australia Ola is said to be looking very closely at other Asian and African countries as well.
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The leading taxi providing services were led by the US-based UBER in the Australian market and had entered the county in 2012; it had to go through some licensing issues and also had to initially face regulatory challenges to start its operations in the country.
Other than Uber, the other on-road cab service providers in the ride-hailing business in Australia are Taxify, a Europe-based company, and another local firm GoCatch.
The media linked a company with launches business in Australia & New Zealand, while there have also been suggestions that it will move in Sri Lanka and Bangladesh in future soon. Ola isn’t commenting on those expansions at this point.